Coca-Cola Unveils Ambitious Sustainable Packaging Strategy

Coca-Cola Great Britain has announced a new sustainable packing strategy that calls for increasing the recycled plastic content in its bottles from 25% to 50% by 2020.

As reports, Coca-Cola has widened its strategy to include “championing new ways to improve recovery and recycling,” which includes a communications campaigns to reach 35 million consumers, clearer messaging on all products to encourage recycling, being active at “experiential” events such as music festivals, and working with customers to share its marketing expertise.

This is part of the beverage giant’s 2020 sustainability goals. Coca-Cola partnered with the World Wildlife Federation to develop the following goals for the company’s nearly 300 bottling partners in more than 200 countries:

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Source: Environmental Leader

VW on Track to Meet 2018 ‘Think Blue. Factory.’ Sustainability Goals

From the boardroom and executive suite through the ranks of management, down to the factory floor and across its global network of dealers and suppliers, Volkswagen AG (VW) has been at the forefront of auto industry efforts to make ecological sustainability and social responsibility a strategic motivating force.

On Nov. 18,VW announced that its ‘Think Blue Factory‘ environmental sustainability program is on track for success. Per Think Blue. Factory’s targets, a total of some 5,000 individual measures are to be taken by 2018 as VW aims to reduce energy and water consumption, as well as waste, carbon dioxide (CO2) and solvent emissions, across all its factories 25 percent.

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