Tiffany & Co. Leads New Era Of Diamond Transparency

Tiffany & Co. announced today that it will begin sharing with consumers the provenance (region or countries of origin) of its newly sourced, individually registered diamonds – a significant step for diamond transparency – and by 2020, their craftsmanship journey – an industry first.

With its Diamond Source Initiative, Tiffany is tracing each of its individually registered diamonds (0.18 carats and larger) by a unique “T&Co” serial number etched by laser and invisible to the naked eye, and providing consumers geographic sourcing information specific to their diamond. Beyond general assurances of “conflict free,” Tiffany believes that knowing provenance is critical to ensuring its diamonds are among the most responsibly sourced in the world.

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Source: Press Tiffany & Co.