Millennials are driving a $9 trillion change in investing

Millennials aren’t just eating avocado toast and snapchatting; they’re also driving the growth of a $9 trillion market on Wall Street: sustainable investing.

Sustainable investment products, which aim to deliver outsize returns and remedy societal and environmental ills, have grown at a rate of more than 33% between 2014 and 2016 in the US, according to a newly released report by Morgan Stanley. The market for such products, as a result, has grown from $6.57 trillion to $8.72 trillion.

Morgan Stanley’s “Sustainable Signals” report, a sequel to a 2015 report on the subject conducted by the bank’s Institute for Sustainable Investing, examines the findings of an impact-investing-focused survey of 1,000 active investors across the age spectrum. It found that millennials have underpinned the growth of the market for impact investing and the adoption of sustainable portfolio options and other products such as green bonds and green ETFs.

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Source: Business Insider UK