Kicking off Fairtrade Fortnight 2015, Mars has said that all cocoa used in the UK manufacture of its Mars Bars will be Fairtrade by autumn this year, as part of its commitment to sustainable and ethical sourcing.
The agreement between Mars Chocolate UK and the Fairtrade Foundation will see Mars Bars carry the Fairtrade branding on labelling.
Mars is the first UK company to commit to Fairtrade’s new Cocoa Sourcing Programme and marks its target to shift all cocoa sourcing into Fairtrade by 2020. The Maltesers and Galaxy brands already use certified sustainable sourcing.
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Source: Marketing Magazine