Innocent drinks: Sustainability is now a business imperative

We are moving from a point in time where companies do sustainability because it’s the ‘right thing to do’, to a point it is essential to the bottom line.

That’s according to Charlotte Cawthorne, the sustainability manager at Innocent drinks which sells two millions smoothies a week.

Speaking exclusively to edie, Cawthorne warned that the growing threat of climate change and water stress could pose an existential threat to slow-to-adapt companies.

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