Fashion retailers cannot afford to ignore sustainability

Fashion retailers are taking steps to improve sustainability, but recycled ranges and ethical product filters are weak responses to a trend that could cause significant disruption to the market.

Sustainable fashion

Consumers and retailers alike have recognised the growing importance of sustainability in fashion, as seen by the recent wave of announcements by online fashion retailers, including Asos with its “responsible edit” range, to cater for a customer base that is far more aware of the impact clothing has on the environment and are looking to live more sustainable lifestyles.

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Source: Retail Insight