Coca-Cola Unveils Ambitious Sustainable Packaging Strategy

Coca-Cola Great Britain has announced a new sustainable packing strategy that calls for increasing the recycled plastic content in its bottles from 25% to 50% by 2020.

As ethicalcorp.com reports, Coca-Cola has widened its strategy to include “championing new ways to improve recovery and recycling,” which includes a communications campaigns to reach 35 million consumers, clearer messaging on all products to encourage recycling, being active at “experiential” events such as music festivals, and working with customers to share its marketing expertise.

This is part of the beverage giant’s 2020 sustainability goals. Coca-Cola partnered with the World Wildlife Federation to develop the following goals for the company’s nearly 300 bottling partners in more than 200 countries:

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Source: Environmental Leader