Coors Light extends eco-conscious heritage, focused on all of us doing a little better, and a little more, to create a sustainable future.
Every time you toss an aluminum can into a recycling bin, you’re living a legacy pioneered by Bill Coors. The visionary beer brewer helped introduce the idea of recyclable aluminum cans in the 1950s, and Coors Brewing has been a leader in innovative waste reduction, waste conservation, energy, and sustainable brewing practices ever since.
The organization’s history shows that building a brand, and a more sustainable future, can go hand in hand.
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Source: National Geographic