Are Unilever’s brands fit for the future?

Unilever, the consumer goods giant behind brands as diverse as Dove, PG Tips and Marmite, talks a lot about sustainability. Among companies of its size, the British-Dutch business is a genuine trailblazer for all things environmental, responsible and ethical. But what makes a company stand the test of time, and is Unilever’s lauded Sustainable Living Plan enough to see it through the challenges ahead?

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Source: Management Today